Explainer videos, you see them everywhere. Those catchy, animated videos, typically 60-90 second long, that explain a product or service well and highlight what sets them apart from the competition. It's a strategy that many brands have been adopting to better explain what they do and to boost their conversion rate.
So, have you considered if one such video could help you bring in those new customers? If the answer is No, then it is probably high time to think. And let’s tell you why.
Increased Conversion Rates
Explainer videos are a great way to engage customers and familiarize them with your business. They’re so effective simply because they harness the power of audio and visuals to explain a concept in an engaging and understandable way.
Here are some stats by iSpionage about explainer videos that could get you all excited:
People who view a web video are 64% more likely to make a purchase
Retail site visitors who view video stay two minutes longer on average
52% of consumers say that watching product videos makes them more confident in their online purchase decisions
59% of senior executives prefer to watch a video instead of reading text if both are available on the same page
60% of respondents to a Forbes survey said they would watch video previous to reading text on the same web page
Better User Engagement and Retention
Studies have revealed that when auditory senses alone are stimulated, people retain about 10% of what they’re told, but when both visual and auditory senses are stimulated, that number goes up to 68%. A well-written script and a good quality video can go a long way in leveraging this rate. A good explainer video must answer all of your potential customers’ questions and concerns. Such a video can result in an increase in your conversions.
Improved Google Search Rankings
According to SEOBlog, Embedding an explainer video in the home page, or in a specific landing page can increase the average user visit time by as much as 1 minute. As the time-on-page metric is one of the indicators that Google considers to measure the relevance of a website, your search rankings can greatly improve driving more traffic to your website.
Leverage Presence on YouTube
YouTube is the 2nd largest search engine after Google and the 3rd biggest social network in the world. Your presence in that platform can boost your online visibility to a great extent. According to one recent analysis by Shopify, YouTube videos under 2 minutes of duration get almost 50% of all views. YouTube videos also rank on Google searches, another great chance to improve your SEO efforts. But the best way to rank well is to focus on creating compelling content that people want to link to.
Easy to Share
The video form is one of the most shareable forms of marketing content. So when you have a great explainer video on your site or social media page, and when someone shares that video on their blog, Facebook page or Twitter profile, it goes on to getting more visitors to your site, improving your SEO efforts. Better the quality of your video, the higher the chances of it getting shared. You also need to be regularly networking, be active on social media, and generating social buzz. This way you'll be encouraging your target audience and your key partners to share your video increasing brand awareness.
So go on and get thinking about that explainer video for your brand that could even go viral someday!